### Hashtags ###

I attended a course last week and the topic of hashtags came up in discussion. Lots of the attendees didn’t really understand hashtags. People see hashtags being used and don’t really know why or how many to use or if they’re making a difference to their posts. So I thought I’d share my knowledge withContinue reading “### Hashtags ###”

E N G A G E M E N T

No, not the type where you get a nice shiny diamond on your finger.  I’m talking about social media engagement. So you’ve set up your business. Your branding is looking top notch, website looks amazing, Facebook, Instagram looking perfect 👌 You invite all your friend to like your shiny new business page, they invite all theirContinue reading “E N G A G E M E N T”

Case study: Desk 360

Jon and Rachael own an office installation company and for the past 4 years have relied upon word of mouth to keep a steady flow of work.  Their business had no online presence and not even a logo.  They’d been thinking about how to promote their business but didn’t know where to start 🤷‍♀️🤷‍♂️ That’sContinue reading “Case study: Desk 360”

/// It’s not just a Logo ///

There are so many misconceptions about branding so here is my guide to what I believe branding actually is, what it should do and what branding most definitely isn’t… BRANDING IS AN IDENTITY. Your brand is something you should be proud of, it’s something that sets you apart from others and it’s what defines you.Continue reading “/// It’s not just a Logo ///”

Do I really need a website?

This is a question I see over and over again – do I, as a small business, really need a website? The answer is… it depends. In the spirit of transparency I sell the service of marketing to small businesses: brand identity, building WordPress websites, social media set up and maintenance. However, I don’t recommendContinue reading “Do I really need a website?”