Social Media – A Guide for Small Business Owners

Social media…it’s a bit like dating someone…you wouldn’t ask them to marry you on your first date so why would you expect someone to buy from you the first time they see your posts?
𝑨 𝒍𝒊𝒕𝒕𝒍𝒆 𝒃𝒊𝒕 𝒐𝒇 ‘𝒘𝒐𝒐𝒊𝒏𝒈’ 𝒏𝒆𝒆𝒅𝒔 𝒕𝒐 𝒉𝒂𝒑𝒑𝒆𝒏 😍
Grab a cuppa and read my guide, it’s perfect for small business owners who don’t know where to start with social media.

I loved creating this so I hope you find it useful…let me know what you think…

### Hashtags ###

I attended a course last week and the topic of hashtags came up in discussion. Lots of the attendees didn’t really understand hashtags. People see hashtags being used and don’t really know why or how many to use or if they’re making a difference to their posts.

So I thought I’d share my knowledge with you…

Whichever social media platforms your brand uses as part of its social media strategy, knowing how to use hashtags will help boost your brand’s social media engagement.

Firstly, what is a hashtag? [Officially named Octothorpe🤓]
They first gained popularity on social media in 2007 and are even more useful for your brand today. Hashtags are a way to connect social media content to a specific topic, event, theme or conversation. They also make it easier to discover posts around those specific topics, because hashtags aggregate all social media content with that same hashtag.

They’re not just for Twitter anymore, either. Hashtags are effective on all other social media platforms too: Instagram, Facebook, LinkedIn and TikTok.

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A Day in the Life of a VA

People don’t always know what a Virtual Assistant does so I recorded a day last week to share with you…

Before my VA work starts, I get my two munchkins off to school.  It’s a great start to my day, I walk them to school so it’s a good little bit of exercise and fresh air!

MORNING
– Checked my own inbox and dealt with emails.
– Checked notifications on Social Media for my own marketing. Responded to comments and messaging.
– Social media management for 2 clients:
Checked posts from yesterday for comments and sent replies.
Created posts (incl. graphics) and schedule for clients for the next few days.
– Zoom call with potential client to discuss my Virtual Assistant and Marketing services.
– Typed up business presentation for client from her notes and sent to client for approval.

AFTERNOON
– Carried out 2 hours work on current project of website design.
– Catch up zoom call with client re: marketing strategy for 2021.

3pm Fetch munchkins from school then it’s dinner and family time.

At 7pm I checked my emails and updated my to-do list for tomorrow.

It’s the life I created and I absolutely LOVE it! 💕

E N G A G E M E N T

No, not the type where you get a nice shiny diamond on your finger.  I’m talking about social media engagement.

So you’ve set up your business. Your branding is looking top notch, website looks amazing, Facebook, Instagram looking perfect 👌

You invite all your friend to like your shiny new business page, they invite all their friends to like your page… you’ve got hundreds of followers already…brilliant right?

NO. It actually kills your organic page reach.

Think about it…you post on your FB page, and you don’t get any engagement because all your followers have no idea who you are, what you’re about and have zero interest in your business. They’re only following you because they liked your page as a favour to a mate. They received an invite saying “such and such invited you to like xyz page”…
And many will click like as a robotic response because they like the friend who’s asking and are helping them out!

So…What happens next?

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Case study: Desk 360

Jon and Rachael own an office installation company and for the past 4 years have relied upon word of mouth to keep a steady flow of work.  Their business had no online presence and not even a logo.  They’d been thinking about how to promote their business but didn’t know where to start 🤷‍♀️🤷‍♂️

That’s where I come in… we had a chat about where they wanted to take their business…

LOGO
First things first, they needed a logo and brand identity.  So, off I went designing (I love this part, getting my creative juices flowing!)

I was mindful of the psychology of colour and wanted their logo to show professionalism, reliability and strength.

Credit: The Logo Company

I designed a few options…

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/// It’s not just a Logo ///

There are so many misconceptions about branding so here is my guide to what I believe branding actually is, what it should do and what branding most definitely isn’t…

Image credit: Bloomua | Shutterstock.com

BRANDING IS AN IDENTITY.

Your brand is something you should be proud of, it’s something that sets you apart from others and it’s what defines you. A good brand can communicate who you are and what you do. Just like your own identity, a brand has a personality; it has characteristics and most importantly, it has a purpose, to communicate to your clients why they need to choose your company above your competition.

My brand kit

In my branding I chose to show a picture of myself (no, not because I’m vain) but to show people that although I’m a virtual assistant I’m also a person that you can have a conversation with!

BRANDING IS STRATEGIC.

A bad brand is designed without reason; it’s style for styles sake. Believe it or not, branding is created from research. Understanding the who’s, what’s, where’s, whys and how’s is the key to creating an engaging brand that concisely communicates a company. A brand isn’t based entirely on aesthetics, it’s turning science into art.

Did you know that the amazon logo has an arrow pointing from A to Z? Basically the message is saying that you can get anything delivered from A to Z. Google it!

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Time for change

Doesn’t it?

The world has definitely changed, the pandemic has hit many of us; in our personal lives, our businesses, our outlook and our working style. It’s been odd, things have been put on hold, some things we thought were essential have been re-prioritised. Now it’s time to piece it all back together and carry on.

We’re all getting back to the new ‘normal’ but perhaps things can be improved? Maybe a new passion has been ignited, new ideas after all that lockdown time to think. 

So here’s to a new chapter, a fresh start, how could we improve things rather than just pick up where we left off?

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Do I really need a website?

This is a question I see over and over again – do I, as a small business, really need a website? The answer is… it depends.

In the spirit of transparency I sell the service of marketing to small businesses: brand identity, building WordPress websites, social media set up and maintenance. However, I don’t recommend a website for everyone. While many people will say (including me) having a website is a minimum requirement for every business, in fact there are some instances where it isn’t needed.

Here are some things to think about:

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Back to work

Back to work / school / normality?

So, after 7 months of pyjama days, home schooling days, long walk days, craft days, paddling pool days, Netflix days, DIY days… the time has come for back to work / school and dare I say it, a bit of normality?

These past 7 months have been great for our little family of 4.  We’ve been lucky to not had work or health worries and we’ve been able to slow our busy lives down and just enjoy each other in our little bubble.  Don’t get me wrong it’s been tough at times but I’ve quite enjoyed the simple life over these past 7 months.  Now it’s back to business. If you are heading back to work here are a few tips for those of you who are feeling a little anxious:

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